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商品編號： 9-302-097 出版日期： 2002/02/04 作者姓名： Levy, Reynold;Ballou, Daniella 商品類別： Entrepreneurship 商品規格： 21p 再版日期： 2002/02/08 地域： New York 產業： Arts administration;Theater;Arts, entertainment & sports 個案年度： 1999 - 1999
商品敘述：
Todd Haimes is the artistic director of the Roundabout, a nonprofit theatre. He must decide if he is willing to accept a large sponsorship from American Airlines and, in doing so, allow the airline to the name the Roundabout''s new Broadway theatre. In making this decision, he must consider the perspective of multiple constituencies, including other senior managers, the board, customers, donors, and the press. He also needs to assess the financial alternatives that exist to American Airlines'' sponsorship and assess their attractiveness for the Roundabout and the organization''s various constituencies. Also provides the opportunity to explore the perspective of American Airlines and its choice to sponsor the Roundabout Theatre. Like the Roundabout, American must also weigh the potential costs and benefits before going ahead with the sponsorship.
涵蓋領域：
Entrepreneurial management;Social enterprise;Philanthropies;Nonprofit organizations;Decision making;Financing;Loans
相關資料：
Supplement, (9-302-098), 9p, by Reynold Levy, Daniella Ballou;Supplement, (9-302-099), 4p, by Reynold Levy, Daniella Ballou
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